Food Market Entry
Vietnamese Seafood Exporter
Enter the U.S. market for the first time.
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Challenge
The company had years of export experience in Korea and Japan but had never sold into the United States. They needed a clear understanding of import requirements, the U.S. partners they'd need, and a realistic buyer strategy before committing to the market.
Outcome
The company gained a clear, sequenced plan for U.S. entry and moved from general interest to active conversations with qualified U.S. distributors.
Our role
- Developed a market-entry roadmap covering regulatory, logistics and commercial requirements
- Coordinated with a food-safety specialist to review HACCP and FSVP applicability
- Identified and approached potential U.S. importers and distributors
- Supported early-stage commercial discussions with interested partners
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