Frozen Fruit Distribution
Vietnamese Frozen Fruit Exporter
Open U.S. distribution for frozen durian beyond existing Asian buyers.
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Challenge
The company was already shipping frozen durian to buyers in Asia but had no U.S. distribution. They didn't know which channel to approach first — Asian grocery chains, food-service distributors or importers — or what U.S. buyers would expect on grading, packaging and shipment consistency.
Outcome
The exporter moved from one-off inbound inquiries to structured conversations with U.S. importers and distributors who actively carry the category.
Our role
- Mapped the U.S. channels that already sell the category, and which of them the company was ready for
- Reviewed grading, packaging and labeling expectations with a specialist ahead of buyer outreach
- Coordinated cold-chain and import requirements with a licensed customs broker and freight partner
- Approached and qualified importer and distributor candidates, then supported the first commercial discussions
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